If you are looking to implement online coupons for your business, you will first need to determine what your goals are in using them. The next decision to make is whether you are going to manage the coupons yourself or use a coupon code processing website.
Online coupons can be used strategically to bring in more sales. However, going overboard can make it seem to your customers that you are overcharging to begin with.
Can offering online coupons be an effective way to increase your sales?